Home RD Coatings celebrates its 25th anniversary!
RD Coatings: 25 years of shared innovation and global growth
A gradual evolution guided by vision and innovation
Since its creation in 2000, RD Coatings has established itself as a benchmark in the waterborne technical coatings sector. The company has not grown by chance: its trajectory is based on a clear strategy, centered on innovation, environmental performance and industrial agility. From the outset, the company has invested in applied research, developing sustainable solutions tailored to the needs of building and industrial professionals. With its own production capacity and state-of-the-art laboratory, RD Coatings has laid the foundations for structured, organic and controlled development.
Global expansion step by step
Rather than seeking rapid growth, RD Coatings has relied on a strategy of step-by-step consolidation, built on trust and quality of service. Year after year, the brand has conquered new markets, first in Europe, then in North America, Africa and Asia. This controlled growth is based on a technology that is chemically complex but very simple to use, enabling the company to adapt its solutions to the standards, climates and habits of each region. The company has built up a solid reputation among specifiers, applicators and specialized distributors.
Partnerships: the pillars of international success
At the heart of the RD Coatings model is the building of lasting, committed partnerships. Rather than simply selling products, the company builds genuine alliances with its partners, based on support, training and the co-construction of solutions. Around the world, RD Coatings works with expert distributors, specialized application companies, architects, engineers and industrial groups. These partnerships are designed to last: each new partner benefits from personalized support, from technical analysis of worksites to local marketing support. A striking example is the creation of RD Coatings USA, which illustrates the brand's ability to establish a long-term presence in demanding markets by relying on solid, well-trained local contacts.
A committed international community
RD Coatings' 25th anniversary is not just an internal celebration. They represent the recognition of a worldwide network of partners, united by the same vision: to offer high value-added technical coatings, more respectful of the environment and adapted to today's requirements. In 2025, the brand's anniversary was an opportunity to bring together employees, distributors and partners from several continents. On the agenda: exchanges, sharing experiences, cultural discoveries and strengthening the human bonds that underpin the company's success.
An ambitious future, in synergy with our partners
Looking to the future, RD Coatings remains true to its philosophy of evolving with its partners, listening to needs in the field and anticipating future technical and environmental challenges. With a constantly evolving product range and a strong commitment to supporting local initiatives, the brand is positioned as a key player in the ecological transition in the building and industrial sectors.